YouTube Vice President of Product Management Matthew Glotzbach unveils their new paid subscription service on the YouTube Area LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015.
It still amazes us that so many companies spend hundreds of dollars every month on traditional advertising strategies which have completely no tracking by any means. Take newspaper advertising for example, full page could be relatively costly compared to on-line marketing and worst of all, there is no such thing as a accurate way to track how successful these expensive ads really are. With paid search advertising, each advert, each keyword, and best of all, every greenback spent might be tracked all the way down to the cent. This permits for very accurate ROI and ROAS monitoring and makes paid search advertising that rather more important for any business.
Don't get me flawed, there are certainly instances to use PPC - while you're first launching your company, it is a great way to get your name on the market and build brand awareness. For a limited time provide or special occasion, PPC is an efficient method to get exposure that SEO would not have time to contribute to.
Still, keep in mind, owning a website that satisfies the needs of a niche market will not help a lot except your web site is popular and gets a number of page views. Due to this fact, I recommend that after or even earlier than implementing a PPC program, that you simply spend time learning as much as attainable about getting extra site visitors (visitors) to your site.
While the outcomes of WordStream's analysis could point out that paid advertising is superior to natural SEARCH ENGINE OPTIMISATION for business functions, they as well as Search Engine Watch and Media Two Point Oh indicate that paid advertising and SEARCH ENGINE OPTIMIZATION are literally only when employed in tandem. A 2012 study by Google signifies that paid adverts with related natural search results really improve the click-by means of rates of these advertisements - as much of 34 p.c of paid search clicks happen with a related organic consequence on the same page.